BD Veterans

Job Information

BD (Becton, Dickinson and Company) Product Manager, Urological Drainage in Covington, Georgia

Job Description Summary

Job Description

The US Product Manager for Critical Care plays a crucial role in developing and driving the product portfolio strategy and contributing to the Critical Care business, achieving the desired financial performance through comprehensive and timely market development, portfolio management and execution of key marketing programs. This is a high visibility position managing a best-in-class portfolio of Urologic disposables.

Reporting directly to the US Marketing Manager, this role will work and collaborate with multiple stakeholder groups including Global Marketing, Sales, Finance, Supply Chain, Customer Service and R&D. This role supports BD Critical Care’s US business.

This role will have a strong commercial aptitude, will contribute to the Annual Strategy Review (ASR) process and have shared responsibility in the development of analytical tools that support the portfolio. The role will also support new product documentation, launch execution, regional initiative deployment, field sales support and post-launch product lifecycle management to support accelerated growth of their assigned product portfolio.

Responsibilities

Manage and execute on all aspects of the product lifecycle

Own the development and deployment of targeted marketing campaigns to support sales objective

Provide accurate product forecasting to demand planning

Build and maintain revenue forecasts within assigned categories for new product launches through product’s lifecycle

Build relationships with key customers and thought leaders

Identify and communicate market trends to management and upstream marketing team

Provide competitive product information and support to the sales team

Interfaces effectively with multi-disciplines, such as R&D, Customer Service, Customer Care, Sales, Medical Services & Support, Quality, Operations and Regulatory

Develop and implement product marketing plans to drive product growth and market penetration - including collateral and promotional material development, value proposition and pricing strategies

Develop and maintain quantitative market knowledge (e.g., market data, market trends, competitor pricing) and qualitative market data (e.g., customer needs, competitor activities, plans, technologies, and applications)

Assist in preparation of divisional Business Plans

Recommend product line modifications, extensions, new products, and product deletions to optimize product mix

Develop and support market research activities (Voice of Customer)

Conduct regular customer visits to develop awareness of the key market requirements, identify customer’s unmet needs and support the sales organization

Qualifications

  • Minimum of 3 years Product Management experience in Medical Devices or equivalent

  • Bachelor’s Degree in Biomechanical Engineering, Life Sciences or Business/Marketing

  • Master’s or MBA preferred

  • Downstream Marketing experience preferred

  • Experience with CRM databases (e.g., SalesForce)

  • Familiarity with Medical Device Regulatory requirements

  • Experience leading successful, goal-oriented teams and projects

  • Strong Data Analysis skills

  • Excellent communication, both written and verbal

  • Strong presentation abilities

  • Proficient in Microsoft Office, Excel, Database software

  • Ability to travel 30% of the time

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location

USA GA - Covington BMD

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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